I don't remember the specific case, most of the things I Google are local businesses. I find for local businesses Google is a top tier resource. Google can tell me how busy a business is right now, or if they're closed because of the weather. I often have to do some digging to find the business' page on DDG, if they have one. If I'm looking for a local contractor, like a water heater or drywall repair guy, the ads aren't even that intrusive, they're literally what I'm looking for. On DDG, I've got to do some clicking to find a contractor and then all the reviews are on Yelp. General contractors will have a list sometimes on DDG, but it's not all that helpful, I've never seen a phone number without clicking once or twice.