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Researchers confirm what we already knew: Google results really are getting worse
(www.theregister.com)
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this post was submitted on 17 Jan 2024
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It's much simpler than that. Google is an ad company, not a search company. SEO spam gives them ad clicks just the same as quality content, if not more so. As long as they don't became bad enough that everybody switches to the competition, they simply don't have to care.
It does? I thought the point of SEO was to show up in search results without having to pay for keyword placement.
It's not about the ads on Google.com, but the ads on the SEO sites themselves, those are also served by Google. Ever heard of DoubleClick? That's also Google. If Google Search would give you good clean non-commercial sites without ads, they would lose money.
Exactly. Google has an incentive to send you to the most ad infested seo garbage, that just barely answers your search.