I made a deal with myself a long time ago, my primary value:

I'd rather know than be happy.

Reality is cold and bleak. We have so many social constructs meant to obfuscate that fact. I wouldn't change my values, but they aren't a path to a shiny, happy life, and blissful ignorance values are among the biggest reasons our civilization's outlook is so bleak.

A CEO has no desire to see how those they laid off are doing months later, or the children they hurt polluting a water source, or their own current employee's subsistence living conditions despite the revenue they generate. They should have to see the pain they've caused to line their pockets, as should shareholders who applied pressure in willful ignorance for maximum profit(bliss), but ignorance is bliss.

Which is why, though alluring, the bliss of willful ignorance is a dangerous and antisocial value to live by.