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this post was submitted on 28 Jan 2024
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What data is being used to make this statement?
I guess the data that says they spent too much money on hydrogen tech that is now unlikely to pay off.
Even if there’s no data to back it, isn’t 30% a lot?? I know plenty of markets where if you tell one of the leaders they could capture 30% of they’d be more than happy to spend billions in R&D. So just at face value the man is smoking some copium hard.
There’s no way one company would be able to capture the entirety of that market, at best it would be like 20 brands splitting the 30% and that’s not an appealing prospect.
Really though the Toyota clan is saying this because they spent a shit ton on hydrogen vehicle tech that they want to catch on rather than electric battery tech that they neglected