That's fair, but I feel like the point is that many people go through a process where

1. You pay money
2. The buttons on your screen say "buy" "purchase" "check-out" or something else to that effect

That feels like buying media, so according to the common "consumer" (hate that word) brain, you are spending money to buy content.

At the same time, media corps have been trying to teach us for years that piracy is exactly the same as stealing.

The whole point of the shorthand is to explain that these are not facts, they're misconceptions, AND both of these misconceptions exist for the same reason, corporate propaganda.