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this post was submitted on 11 Feb 2024
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The general public doesn't have to understand anything about how it works as long as they get a clear "verified by ..." statement in the UI.
The problem is that even if you reveal the video as fake,the feeling it reinforces on the viewer stays with them.
"Sure that was fake,but the fake that it seems believable tells you everything you need to know"
"Herd immunity" comes into play here. If those people keep getting dismissed by most other people because the video isn't signed they'll give up and follow the crowd. Culture is incredibly powerful.