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BBC: Extending our Mastodon social media trial
(www.bbc.co.uk)
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this post was submitted on 13 Feb 2024
539 points (99.6% liked)
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Scale. It’s a better quality audience but executives like BIG NUMBERS to make the juice worth the squeeze.
I think the investment supporting is worth it in the long run! Traditional social is basically a shitty rev share to reach a larger audience.