It's definitely US, but could be elsewhere. Used to be owned by Walmart before Fandango bought them.

What made it great is that you could take all your old DVD and Blu-Ray collections and convert them to digital streaming for like $2 each. If you did ten or more at a time then you'd get a 50% discount... so basically $1/disc. If you wanted to up-rez a DVD (SD to HDX) then it would be $5 per disc or $2.50/disc if you did ten or more.

This was great back in the day when converting movie discs to hard disk at home was time consuming and expensive and complicated. Getting a 1080p copy of my old DVDs for $2.50 each was a lot better option than paying $10-15 again.

You just had to put the disc in a tray for Vudu to scan it. That's it. You could technically borrow other people's collections as well. Now, I think they have you scan a barcode with their app. Once 4K versions came out, I don't think they allow for upgrading your collection to that which is a shame. I also don't think they do the 50% discount for converting 10 or more discs.

Still, Vudu always seems to have them best sales. Just wish there was a better upgrade process from SD or HDX to 4K. Right now, it seems like it's the same price as everyone else.