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this post was submitted on 27 Feb 2024
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Yes, only the willingness of the consumer. And also profits required by investors and shareholders. And the ability to supply the product and the required ongoing costs. And the costs of licensing.
But yeah, only the willingness of the consumer affects prices. Yep. Losing money that the consumer is willing to pay to a middleman wouldn't have any affect on long term pricing.
Nope.
If a consumer is unwilling to pay the price, then none of the other stuff matters. It’s very simple to understand - in order for a company to be profitable after expenses, such as product development, whatever ongoing cost, etc. - if the consumer is unwilling to pay the price for the product or service, than there is no business. It is up to the business to find a way to run their company for a profit.