Trust in AI technology and the companies that develop it is dropping, in both the U.S. and around the world, according to new data from Edelman shared first with Axios.

Why it matters: The move comes as regulators around the world are deciding what rules should apply to the fast-growing industry. "Trust is the currency of the AI era, yet, as it stands, our innovation account is dangerously overdrawn," Edelman global technology chair Justin Westcott told Axios in an email. "Companies must move beyond the mere mechanics of AI to address its true cost and value — the 'why' and 'for whom.'"