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Let’s not make the same mistakes with AI that we made with social media
(www.technologyreview.com)
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When major brands like Uber and Procter & Gamble recently slashed their digital ad spending by the hundreds of millions, they proclaimed that it made no dent at all in their sales.
As Jonathan Swift once wrote, “Falsehood flies, and the Truth comes limping after it.” Academics seem to have proved this in the case of social media; people are more likely to share false information—perhaps because it seems more novel and surprising.
The incentives in the tech sector are so spectacularly, blindingly powerful that they have enabled six megacorporations (Amazon, Apple, Google, Facebook parent Meta, Microsoft, and Nvidia) to command a trillion dollars each of market value—or more.
The expansive role of these technologies in our daily lives gives for-profit corporations opportunities to exert control over more aspects of society, and that exposes us to the risks arising from their incentives and decisions.
In addition to strengthening and enforcing antitrust law, we can introduce regulation that supports competition-enabling standards specific to the technology sector, such as data portability and device interoperability.
And with a looming presidential election, conflict spreading alarmingly across Asia and Europe, and a global climate crisis, it’s easy to imagine that we won’t get our arms around AI any faster than we have (not) with social media.
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