1354

Reddit's new paid ads look exactly like user posts (www.zdnet.com)

submitted 6 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

230 comments fedilink hide all child comments

Calling them "free-form ads," Reddit said the new advertisements are its most native format ever, designed to look and feel like community content shared by real people.

The ads, meant to mimic the site's megathreads, will enable advertisers to utilize a variety of formats in one post, including images, videos, and text.

According to numbers from Reddit, free-form ads got 28% more clicks than all other types of ads on the site and saw a jump in community engagement.

The next time you see an interesting post in your Reddit feed, take a closer look - because it might just be a paid advertisement.

you are viewing a single comment's thread
view the rest of the comments

[-] Zedstrian@lemmy.dbzer0.com 13 points 6 months ago

Entirely agreed, though I wish there were more of a joint effort between Lemmy and Kbin communities to find novel ways of getting more redditors to switch over to the Fediverse. Wishful thinking perhaps, though it'd be nice to have more active communities around here.

[-] madcaesar@lemmy.world 4 points 6 months ago

The biggest problem with lemmy is that we don't have a good way to search for info.

Usually I do shit like "reddit monitor recommandation", and I'll get some thread where I can read opinions.

We can't do they with lemmy 😐

[-] ilinamorato@lemmy.world 4 points 6 months ago

A while back somebody posted info on how to make a custom DDG search that would search the most common Lemmy instances with one keyword. If you're interested I can go digging for it.

[-] Wiz@midwest.social 1 points 5 months ago

I'm not the OP, but I would love to know!

[-] ilinamorato@lemmy.world 2 points 5 months ago

Sure thing! The OP is here: https://mander.xyz/post/7198692

[-] Wiz@midwest.social 2 points 5 months ago

That makes total sense. Thanks!

[-] ilinamorato@lemmy.world 1 points 5 months ago

You're welcome!

[-] Omniraptor@lemm.ee 2 points 6 months ago* (last edited 6 months ago)

I disagree, Lemmy's built in search function is much better than reddit's because it lets you search for comments on any instance that you federate with.

Reddit afaik still has no comment search

this post was submitted on 14 Mar 2024

1354 points (98.0% liked)

Technology

57944 readers

3518 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS