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Pre-IPO Reddit lets ads be dressed up as promoted user posts
(www.theregister.com)
This is a most excellent place for technology news and articles.
Pretty sure the votes don't work on the ads. Why would they, every ad would get down voted into oblivion and not show up on people's feeds. It reminds me of the fake comments on Facebook ads. "Pre-ordered my shwami blankets, can't wait!"