Very random.
I also found this: https://lemdit.com/post/105226
If you're trying to advertise your blog, then I think you're going about it the wrong way. I'm sure there's an audience for your content, but I think in the context of Lemmy you'd be better off creating a community around it and sharing the content to the community, rather than making random posts that link to your blog.
Just my 2 cents.