I actually like LOTR, read the books, Silmarillion, the whole shebang (has been a while though). I am not a fan of the Universes Beyond stuff but I thought I might give the LOTR set a go.
I saw the previews and was just not excited at all. I am wondering myself why that is. I just do not care for other IPs in Magic, it doesn't do anything for me. Also not being Standard/Pioneer legal is a turn off. I am going to skip this one I think.
Edit: I didn't even look at the pricing before writing this comment - jeez.