Honestly I think the reason is appealing to the increasingly powerful foreign film markets. That's the big driver.
Plus there's all these Asian American actors who think they're creating the Asian American cultural narrative now, and studios are willing to give them small budgets to have Awkwafina and her gang tell some melancholic and pseuodoprofound story.
... Ok some of it is good but I also feel like it is way too ethnocentric.