(oh no it's politics)
Trump's new cryptocurrency scheme is surprisingly forthright about being a pump & dump:
CIC Digital LLC, an affiliate of The Trump Organization, and Fight Fight Fight LLC collectively own 80% of the Trump Cards, subject to a 3-year unlocking schedule. CIC Digital LLC and Celebration Cards LLC, the owners of Fight Fight Fight LLC, will receive trading revenue derived from trading activities of Trump Meme Cards.
Essentially according to their own website, they started by selling 20%* of the tokens to the public, and over the next few years will... sell another 80% of the tokens to the public. To the moon!
* half of that they describe as "liquidity" instead of public distribution -- whatever that means.