You need to start talking to people yesterday and innoculating your neutrals/supporters. Tell your neutrals and supporters exactly what the company and the stool pigeons will say and make sure they understand your response so that when they hear those things they remember what you told them.
Your response a lot of the time will be "that will be decided in contract negotiations" or "that will be a democratc decision made by all of us". Make it clear that the stool pigeons don't want your coworkers to negotiate. They don't want your coworkers to have a choice. They and the company want to dictate the rules to you and your only choice is to obey or quit. Your union wants to have actual negotiations with the company and for everyone to have a say, even the people who aren't pro union. Your coworkers need to know that anti-union propaganda is an attempt to restrict them so that when they hear it they understand it's an attack on them.
I would avoid defamation of anyone but if there are characters that are particularly disliked it's not a terrible idea to point that out to people. Usually organizing focuses on leaders but there are anti-leaders who repel people. If your stool pigeons are anti-leaders you can use that.