Ben & Jerry's has always projected a Vermonter, hippy, psuedo-leftist image as a company (despite being owned by Unilever since 2000). This tweet is perfectly in line with that image, and the die-hard B&J fans probably won't bat an eye.

Haven’t we always known Ben & Jerry’s political stance? They’ve been pretty upfront about stuff, so I don’t think this is a surprise to anyone. I’d assume if people cared about their politics, they already wouldn’t be buying from them.

I mean, it’s technically the truth. Unless you consider that the land was bought with a bunch of blankets. Anyway so what’s your favorite B&J flavor?

What down turn? Bud made more profit than average during the “boycott”

Ben & Jerry’s has been fairly socially progressive for a while, this is not their first campaign like this and it hasn’t seemed to really affect them yet. There’s also the fact that part of Bud Light’s problem was who their average consumer was. Not every company that does something like that will get the same treatment, but when you advocate for something that most of your customers will disagree with, it’ll cause you problems.

For example, take the Chicks (formerly the Dixie Chicks). They took a stand against the war in Iraq and made negative comments about George W. Bush. They were nowhere close to the first band/artist to this, but they saw the most backlash. But it’s because they were a country band so the majority of their fanbase supported the things the condemned.

Ben & Jerry’s has always been very vocal about extremely progressive politics. I’m somewhat surprised anyone doesn’t know. They label themselves hippies from Vermont and do crazy things like pay their employees a living wage and advocate for other companies to do it. Big on environmental issues too. Their politics make it taste better.

As for me, I am proud of my country and salute the flag but the land was stolen and America perpetrated a genocide on the natives…100%.

Bud light saw a temporary drop in revenue because a big part of their market is right wing reactionary morons. Ben and Jerries doesn’t market towards those types, they’ve always been a relatively ethical and left(ish) leaning company. Saying something like ”the United States is on stolen indigenous land” will only make B&J’s more popular.

Also let’s not forget that Bud Light is just one of the several hundred brands that are owned by Anheuser Busch, the actual drop in revenue is basically nothing to them.

I would love Ben & Jerry’s on tap. Wait what was the post about again?

Most brands would kill to "go down like Bud Light" considering they're more popular than ever.

B&J is already considered a liberal company, so I doubt conservatives could boycott it. To boycott, they would have to admit that they were buying it to begin with.

While Ben and Jerry were still running the joint, they had a policy that the highest paid employee would never earn more than five times that of the lowest. B&J have always been based as fuck.

I mean, just read their Wiki article; a 50% of it is about how socially conscious they are/were as a company.

Tarharka Brother’s Ice Cream out of Baltimore is the shit. And if you’re into gelato, try Gelato Fiasco out of Maine. Both are exquisite.