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Only You Can Prevent The Game Awards Hype Cycle
(aftermath.site)
It's just a celebration of videogames, an event for fun, an average of opinions. There is nothing to fight against or try to prevent. Simply put, if you don't like, don't watch it. To me it's a relaxed day and I like watching that event. Don't ruin it for others, because you hate it.
There are many Award shows and events for Games. What about them? Do you hate them all?
Not even participating by clicking on the link and at best watch a trailer from game company xyz on youtube.