They've basically perfected keeping the community mostly happy by toeing the line between putting out solid base games and putting out greedy DLC.
What we're now seeing is what happens when you don't immediately change course after you skimp on making a good base game.
There was a time when I was actually worried about job security due to an overabundance of young people wanting to enter the field. Nowadays, not so much.
On the other hand, I'm instead now worrying that younger generations might become even less able to understand the importance of digital rights if they don't even understand the basics of the technology.