I'm ok with how Valve is doing things right now. If they followed the same path of EA, Blizzard, and every other big developer from the 90s/00s we'd be on HL5, L4D9 Left for Deadest, TF 3 but it's a live service on season 15 and constant price increases on the season passes.
Let them experiment and dip their toes into new game types.
Bots are already proliferating the fediverse. Kbin is constantly spammed with "buy online drugs here" links. Transparent bots (those that are tagged as bots) try to boost engagement by reposting things from Reddit, but are still perpetuating one of the worst aspects of reddit even if they're being upfront about it. AI generated articles posted on obvious junk websites are constantly being spammed by the same accounts.
It's a difficult problem to solve.