You're confusing a personal and moral decision with an economic one.
Now the people who run the company, are different. They are humans and they are capable of making moral decisions.
I'm not confusing them, I'm refusing to accept a moral dodge that a corporation (which is just a bunch of people hiding behind a legal piece of paper) and the people making the decision should be held to different standards.
It's like saying that a leadership position can't commit crimes, but the person elected to that position can. The person is still making the call, but it's somehow different because reasons.
It's also a play by play of what the Christian right did in the 60s/70s on abortion. Went from being a non-issue for most people to people firebombing abortion clinics within like a decade or two.