The idea that non-profits aren’t profiting-seeking is the biggest misunderstanding in the world. I work for a large one, and it’s absolutely the same rampant penny-squeezing 30%-unsustainable-growth-seeking monstrosity as anything in the Valley. The pittance that gets thrown to “charitable causes” is just another tax dodge in an otherwise profit-demanding venture. Swap “shareholders” with “the endowment” and there’s no difference at all.
Much better to be a for-profit company with a charter demanding where profits in excess of modest growth targets are spent internally.
If you only do the easy part, then yes that’s infinitely replaceable. Being a pretty face is exactly that, and AI can do that all day long.
Being actually entertaining and engaging, though, is a different story, and AI is struggling to pick that up. And of course teams of corporate marketers continually fail at this.
But yes, the “job” of “being attractive on the internet” can now be outsourced to machines.