Below is a disturbing amount of information data brokers have ammased from buying your data from trackers in ads and apps.
"a staggering amount of sensitive and identifying information about consumers," alleging that Kochava's database includes products seemingly capable of identifying nearly every person in the United States.
... can access this data to trace individuals' movements—including to sensitive locations like hospitals, temporary shelters, and places of worship, with a promised accuracy within "a few meters"—over a day, a week, a month, or a year. Kochava's products can also provide a "360-degree perspective" on individuals, unveiling personally identifying information like their names, home addresses, phone numbers, as well as sensitive information like their race, gender, ethnicity, annual income, political affiliations, or religion, the FTC alleged.
... target customers by categories that are "often based on specific sensitive and personal characteristics or attributes identified from its massive collection of data about individual consumers." These "audience segments" allegedly allow advertisers to conduct invasive targeting by grouping people not just by common data points like age or gender, but by "places they have visited," political associations, or even their current circumstances, like whether they're expectant parents. Or advertisers can allegedly combine data points to target highly specific audience segments like "all the pregnant Muslim women in Kochava’s database," the FTC alleged, or "parents with different ages of children."
Out of college I did not work at a start-up but instead got a job at a "big, stable" corp. I got the following advice from the older engineers at big, stable corp. Some of those engineers are my personal friends 7 years later.
"Why work here where it's slow and stable? You're young, go take some risks, earn money, and most importantly get experience under your belt. Then come back with experience and coast. Your compensation grows slowly here so might as well come in with experience and start with a high salary. Also, everything is slow here, your peers at fast paced companies will out pace you."
That was some of the truest shit I've ever heard. I've since left big,stable corp and am working at a company who was a start-up but opted to grow instead of being bought out. I am working on a family so cannot afford the risks of a start-up.
Yes, I work many more hours but the pay is way better and in the last 1 year I've learned more than i've learned at big,stable corp. There is just much less process and red tape and we are more hands on and wear many hats. At times this is exhausting but I find comfort that if I were to lose my job, I have tangible experience to get hired again where as at Big,stable I was picking up skills how to do reviews on processes and techniques unique to the company.