Han shot first.

In the context of video encoding, any manufactured/hallucinated detail would count as "loss". Loss is anything that's not in the original source. The loss you see in e.g. MPEG4 video usually looks like squiggly lines, blocky noise, or smearing. But if an AI encoder inserts a bear on a tricycle in the background, that would also be a lossy compression artifact in context.

As for frame interpolation, it could definitely be better, because the current algorithms out there are not good. It will not likely be more popular, since this is generally viewed as an artistic matter rather than a technical matter. For example, a lot of people hated the high frame rate in the Hobbit films despite the fact that it was a naturally high frame rate, filmed with high-frame-rate cameras. It was not the product of a kind-of-shitty algorithm applied after the fact.

It's an interesting thought experiment, but we don't actually see what really exists, our brains essentially are AI vision, filling in things we don't actually perceive. Examples are movement while we're blinking, objects and colors in our peripheral vision, the state of objects when our eyes dart around, etc.

The difference is we can't go back frame by frame and analyze these "hallucinations" since they're not recorded. I think AI enhanced video will actually bring us closer to what humans see even if some of the data doesn't "exist", but the article is correct that it should never be used as evidence.

I think there's a possibility for long format video of stable scenes to use ML for higher compression ratios by deriving a video specific model of the objects in the frame and then describing their movements (essentially reducing the actual frames to wire frame models instead of image frames, then painting them in from the model).

But that's a very specific thing that probably only work well for certain types of video content (think animated stuff)

Nvidia's rtx video upscaling is trying to be just that: DLSS but you run it on a video stream instead of a game running on your own hardware. They've posited the idea of game streaming becoming lower bit rate just so you can upscale it locally, which to me sounds like complete garbage

There are plenty of lossless codecs already

It remains to be seen, of course, but I expect to be able to get lossless (or nearly-lossless) video at a much lower bitrate, at the expense of a much larger and more compute/memory-intensive codec.

The way I see it working is that the codec would include a general-purpose model, and video files would be encoded for that model + a file-level plugin model (like a LoRA) that's fitted for that specific video.