Talking to the media can be incredibly helpful for a movement. It can turn a movement into a near revolution—if the person is competent, well-spoken, and tactfully spreads a great message.

The problem with that interview was the person was not media ready. They needed to be coached. For a long time. They needed to be more charismatic. They needed to know what to say and what not to say.

They didn’t do any of that. In fact, they failed every single part. It’s a high risk/high reward gamble. But you have to be ready for a hostile interviewer, trick questions, traps in your own wording, tone, image, everything. It could completely destroy an idea, much like it did with antiwork. But it could also turn something small into something huge.