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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 7 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[-] mp3@lemmy.ca 599 points 7 months ago

Any company trying to use the HDMI-CEC protocol in such a subversive manner should lose their license to the HDMI standard IMO.

[-] I_like_cats@lemmy.one 226 points 7 months ago

The HDMI forum is run by big companies so that is not happening, sorry

[-] kevincox@lemmy.ml 153 points 7 months ago

Death to HDMI. DisplayPort is the superior port.

[-] tal@lemmy.today 43 points 7 months ago

I'm sure that a DisplayPort device in a chain can also inject video, but I have to admit that I would kind of like to not have two competing video standards, and my impression is that DisplayPort tends to lead HDMI technically, so...

[-] pivot_root@lemmy.world 86 points 7 months ago

DisplayPort: We have

Higher maximum resolution.
Better support for higher refresh rates.
Multi-stream transport so you can use a single display cable for multiple monitors.

HDMI: Oh yeah? Well, we have

Royalties.
Specifications hidden behind contracts.
An emphasis on implementing DRM technology that makes it hard to use a capture card.

Fuck HDMI.

[-] vividspecter@lemm.ee 27 points 7 months ago

Oh and HDMI prevents open source GPU drivers supporting HDMI 2.1 natively.

[-] refurbishedrefurbisher 1 points 7 months ago* (last edited 7 months ago)

That was covered under "Specifications hidden behind contracts"

[-] halva@discuss.tchncs.de 14 points 7 months ago

An emphasis on implementing DRM technology that makes it hard to use a capture card.

Well, DP supports HDCP too.

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this post was submitted on 04 Apr 2024

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