This is similar to an article I was reading about how Steam became so super successful compared to all of its competitors.

From memory: success was not about blowing away the competition with unique features, but providing gradual value while your competition shoots itself in the foot.

Over the past few years, not a single space game has escaped the expectation No Man's Sky has set. Starfield's loading screens was compared to No Man's Sky gorgeous transition from space to planet surface.