I don't know about the fairness of this particular company but by that rationale nothing can ever be fair, just by existing we increase the suffering. Its how the world is.

Think headphones jacks don't cause suffering at some point in the chain?

Not that I'm disagreeing, just not sure how things would get named under this specific scheme.

Does it assume that it's generally understood that everything is a little harmful in some way, so as long as you don't claim otherwise, it's cool or would everything need to be measured on some sort of average harmfulness scale and then include the rating in the title.

Like "Horrendously harmful Apple" or "Mildly harmful Colgate"

A bit hyperbolic perhaps.

Genuinely not trying to start a fight, actually interested in what you think would be a good way of doing this, as I've occasionally pondered it myself and never come up with a good answer.

Incidentally, this is one of the core plotlines to later seasons of "The good place"