It is unfathomable to me how Reddit isn't profitable.

Facebook makes a mint by telling advertisers, "trust us, we'll get your ads in front of people who might buy your product based on a lot of inference around their fairly generic profile data plus some tracking cookies". One guy should be able to sell a billion dollars worth of ads on Reddit. Just put up a form that says, "which subreddit do you want to advertise in?" and "what's your credit card number?". That's it. They have like 10,000 completely segmented markets just sitting there full of hundreds of millions of people who have self-selected to be members of those communities.

We spend hundreds of billions of dollars collectively trying to figure out which google search terms might find us a few more solid leads. Reddit has an amazing list of them for every company in the entire world. How in the everloving fuck have they managed to blindly bumble around for two decades without ever falling into the giant pile of money in front of them?