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this post was submitted on 09 May 2024
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Games
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I wouldn't be surprised if licensing a song to a video game pays more than the fractions of a cent per stream you get from the bump afterward, and exposure doesn't pay your bills.
My rate has just gone up if someone wants to hire me for exposure.
Apparently Rockstar paid around $5-10k per track for GTA IV, so it wouldn't take much of a boost in sales to be more significant than the licensing fee income.
GTA is one of the few games where the value of exposure might actually be worth it during negotiations though. That's getting up to doing the super bowl half time show for free levels of publicity.
No, but touring does and a bigger market for ticket sales is the best profit an artist can get.