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Countdown supermarkets to rebrand back to Woolworths
(www.stuff.co.nz)
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this post was submitted on 17 Jul 2023
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It is a weird time for it, for sure.
You could imagine they feel that the Countdown brand has suffered enough over the last few years to make rebranding worthwhile, but this doesn't seem like the way to win people back, for the reasons you say...