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Starfield's already the top seller
(beehaw.org)
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They maybe think it can go out of stock ahahah
I mean jokes aside, usually preordering digital titles lets you preload most of the content several days before the release. If you don't have high speed internet, or have a restrictive daily cap - this can give you a leg up on a purchase you were going to day1 buy anyway.
Then on release it just activates your license and then you can spend most of release day playing the game versus waiting for it to download.