178
Mozilla Welcomes Anonym: Privacy Preserving Digital Advertising
(blog.mozilla.org)
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
this post was submitted on 17 Jun 2024
178 points (97.8% liked)
Firefox
17952 readers
385 users here now
A place to discuss the news and latest developments on the open-source browser Firefox
founded 4 years ago
MODERATORS
Advertising can't be privacy preserving. What gives advertisement value is the fact that it's targeted.
Advertising signs next to a road are both targeted and privacy respecting, just like radio/tv.
They are worth nothing compared to targeted ads online that know your soul.
That's a really good point.
However the company that Mozilla just purchased was about targeted advertisement campaigns.. "data-driven advertisements"
Yeah I'm aware, I just reacted to the general statement about advertising that was untrue imho.
That's not what digital advertising is though.
The person I reacted to didn't talk about only digital advertising
Contextual ads can be privacy preserving. As in Netflix ads in a entertainment page. The problem is targeting the ad on people, and not on content.