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Google is getting a lot worse because of the Reddit blackouts
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Are lemmy instances indexed properly as well? Would it be enough to put "lemmy" into the search
The federated nature of instances unfortunately might nerf the SEO because they're from different domains. Google wouldn't value instance_1. com more because the clicks to related_instance_2. com are higher.
I thought links between domains helped pagerank score? Mind you, it's been a while since I learned SEO. A lot of the content, especially the federated stuff, seems to be loaded via javascript. I wonder if that affects what can be indexed.
Theres more to it than that, vut it does help. However, the base issue here I think is that they just don't crawl the federated space yet.