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this post was submitted on 20 Jul 2023
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Anonymous data is actually pretty different to the data everyone else collects, which literally has your name and picture
Apple’s data is useful for trends but it can’t be used to study who I am.
This comment needs to be further up rather than the idiotic takes that don’t understand the difference between anonymized data collection (Apple) vs identifiable data collection (Meta/Google/most other tech).
Well, then there's also the people that don't realize that there are all sorts of programs out there that will try to take that "anonymized" data and then tie it right back to a persons profile.
For example, you can anonymize GPS location data, but just because you strip away identifying information doesn't mean that you're truly anonymous. It can still be obvious where you live and where you work. And once you figure out where they live (again based on anonymous data) you can tie that information right back into their profile and continue to track them as if nothing has changed. https://www.popularmechanics.com/technology/security/a15927450/identify-individual-users-with-stravas-heatmap/
That won’t work on Apples data - they group all the data into cohorts, so the anonymising isn’t reversible.
Can you explain a bit more about Apple grouping their data into cohorts? I haven't heard much about this before. For example, how would grouping data into cohorts work with GPS data?