It's... so counterproductive. It's like zero waste, we don't need a few people doing it perfectly, we need millions doing it imperfectly. By being such dicks and so combative about it, they actively are stopping people from having anything to do with them and reducing their animal product consumption. I've recieved various responses to this, from "If someone being mean to you stops you from not continuing to torture animals then you're a really shitty person" (and like yeah you don't have to convince me, I'm already suicidal, but contrarianism and not liking groups that are dicks to you is human nature) to "I don't care, you're evil and deserve to feel bad" it really seems to me like those people ironically just like hurting others and don't really actually care about improving lives for animals. Give up animal products? Sure! Give up shitting on people? NEVER! Certainly not all vegans are this way but the vitriolic ones online certainly are and give the rest such a bad name.