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I wonder what the marketing pitch was for Uncrustables
(leminal.space)
A "Showerthought" is a simple term used to describe the thoughts that pop into your head while you're doing everyday things like taking a shower, driving, or just daydreaming. The best ones are thoughts that many people can relate to and they find something funny or interesting in regular stuff.
It was made by 2 North Dakota dads at the request of their wives. It took just a couple of years for the idea to take off, marketing the product to scools. It was then sold to Smuckers in 2003. So the pitch probably went something like, "you two are inventors, can't you make this easy sandwich.... easier?"