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The blackout is starting to have a financial impact on Reddit, but we must stay dark! (www.adweek.com)

submitted 1 year ago by Jessica@lemmy.world to c/lemmyworld@lemmy.world

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If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.

After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.

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[-] dan1101@lemmy.world 5 points 1 year ago

Unless you want to pay something for every site you visit ads are a necessary inconvenience. Otherwise why would businesses pay to host interesting content for free?

[-] gmmxle@lemmy.world 11 points 1 year ago* (last edited 1 year ago)

Otherwise why would businesses pay to host interesting content for free?

See, I think that's the problem.

Wikipedia is one of the all-time great projects on the internet, and it keeps chugging along all without forcing miserable ads on its users or charging them a subscription fee or selling their data to the highest bidder.

And their donation drives are perfectly fine, and I'm perfectly willing to give them some money every now and then as long as they're asking for what is needed to keep the site up and running.

Maybe not everything should be run as a for-profit business, with an overriding goal of monetizing clicks and maximizing profits?

[-] SwingingKoala@discuss.tchncs.de 9 points 1 year ago

I pay by contributing content, and I block ads. My content attracts people who don't mind the ads. Nobody is hosting content for free.

[-] Ichebi@lemmy.pt 6 points 1 year ago

Wikipedia and Archives Of Our Own have entered the chat

[-] LawnMooser@lemmy.world 3 points 1 year ago

You know before websites became the norm to access informations, the main way to follow topics of interest was both newspapers and publications, and those required subscription or a price anyway. Since i did not grow up with the internet all the time, i used offline means to get informations, and i am fine with it. I never needed reddit as a primary source of informations, i can cut down my usage of it by 100%. If we want quality we still need to pay for it, with few exceptions most free sites just exist for ads.