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The blackout is starting to have a financial impact on Reddit, but we must stay dark! (www.adweek.com)

submitted 1 year ago by Jessica@lemmy.world to c/lemmyworld@lemmy.world

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If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.

After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.

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[-] GlassHalfHopeful@beehaw.org 10 points 1 year ago

I wish the acronym CPM was defined. Maybe I overlooked it.

[-] Ambiorickx@lemmy.world 19 points 1 year ago

Cost per thousand. They don’t define it, because it’s a common metric in advertising.

[-] linearchaos@lemmy.world 9 points 1 year ago

Yup

https://advertising.amazon.com/library/guides/cost-per-mille

[-] nottheengineer@feddit.de 7 points 1 year ago

The constellation of thousand, mille and million will probably confuse people until the end of time.

[-] animist@lemmy.one 3 points 1 year ago

And Milliarden :)

[-] Soyaro@feddit.de 4 points 1 year ago

now don't confuse them with other languages :-D

[-] gon@lemmy.world 7 points 1 year ago

CPM probably means Clicks Per Minute.

[-] nanashi@lemmy.world 3 points 1 year ago

It's the price for a thousand impressions of your ad. So, for every thousand times your ad gets displayed to a user, you pay the CPM amount. CPM is short for cost per mille.