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McDonald's executives admit diners think prices are too high, say they're working to create value (www.cnbc.com)
submitted 3 months ago by MicroWave@lemmy.world to c/economics@lemmy.world
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  • McDonald’s executives acknowledged during an earnings call Monday that diners consider the company’s prices too high, and said they are taking a “forensic approach” to evaluating prices.
  • Amid a broader consumer pullback and increasing prices, fast-food chains have had a difficult time drawing in lower-income diners.
  • The company’s recent $5 value meal offering was initially successful in bringing lower-income diners back to stores but has yet to translate into higher sales, company executives said.
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[-] floquant@lemmy.dbzer0.com 55 points 3 months ago

"Create value"

God. Please just fucking stop. What value do they want to "create"? It's shitty food. Its "value" is in being cheap.

[-] Anticorp@lemmy.world 7 points 3 months ago

It's shitty food. Its "value" is in being cheap.

And fast, but it hasn't been either of those things for a while.

[-] 3ntranced@lemmy.world 6 points 3 months ago

It's just corporate-speak for "How can we change the menu so we still make the same amount of money, while confusing the customer into thinking they're spending less"

[-] postmateDumbass@lemmy.world 1 points 3 months ago

Maybe if they fired half the MBAs they could make food that people would buy at reasonable prices.

this post was submitted on 29 Jul 2024
129 points (93.3% liked)

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