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Meta, Microsoft, hundreds more own trademarks to new Twitter name
(www.reuters.com)
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this post was submitted on 25 Jul 2023
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Technology
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Apple stopped giving their new products the"i" prefix because they weren't able to trademark it because "you can't trademark a letter."
I doubt that they'll allow Elon Musk to trademark the letter "x"
You can’t trademark a letter and you can’t copyright a font - I believe the courts have ruled so due to first amendment concerns.
I think you can, however, trademark a logo that consists of a letter. I’m thinking specifically of the McDonald’s M logo. I might be wrong, but I have seen Coming to America multiple times.
The problem here will be that Elon's new X logo is really just an existing Unicode character: 𝕏. It's appeared in maths papers for decades. This isn't like the golden arches - there's nothing novel there to trademark.