i.e. no one masks anyway, might as well do what appeals to them instead of advocate militantly for what should be done — and that just really bums me out.

I think that's that's the target audience, people who can't or won't mask. My parents won't mask when out of the house unless I'm there watching them, for example, and sometimes not even then. If your job won't let you mask or makes it difficult, nasal sprays can help in that case, too.

For maskers like myself, it's particularly useful in airport security, where they make me take off my mask for identification, and airport terminals and airplanes, where I might want to eat but there's a lot of other people around.