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53% of gamers prefer single-player games
(www.gamesindustry.biz)
Video game news oriented community. No NanoUFO is not a bot :)
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Yeeeah, the motivations stuff for game design is very popular right now with devs big and small. It kinda rubs me the wrong way, although it's hard to articulate exactly why.
I think it sits at an intersection of still wanting to look at players as behavioral data, but at the same time being sorta generic and too broad to inform much of anything specific. Still, that's not to say you can't do good work using it.
The reason why it might be fucked up is that while the KoL guys might design such a system to create game design that is fulfilling to all these groups, the MBA in charge of the development of an AAA game is going to be "how do we best monetize all these motivations", as in "how do we exploit all these disparate personalities to make this game as fucked up addictive as possible for everyone".
There are remarkably few MBAs acting as creative directors, but it's true that the place where the motivations framework thing is most popular is triple A games as a service stuff. Honestly, it's mostly used as a way for creatives just doing game designery things to explain how the game designery things align with the marketingy things and the businessy things. That's part of why I don't love it, it doesn't really do much, it's mostly a translation layer.