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submitted 2 months ago by Aussieiuszko@aussie.zone to c/world@quokk.au

Google and Meta account for 70% of digital advertising and should pay a levy to fund traditional media, according to a new report on media concentration led by researchers from several Australian universities.

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[-] No1@aussie.zone 2 points 2 months ago* (last edited 2 months ago)

I often wonder how long the 'traditional media' has left.

Newspapers? Radio? Television? Young people don't do that.

I laughed when Meta stopped paying extortion to Australian media companies, and of course, now they want to find another way to force them to pay anyway.

Edit: actually, the government already has the power to do so. They simply need to 'designate' Meta, and can force them into mediating a deal. Meta is just taking the approach they don't do news, so are calling the government's bluff and I'd expect a court battle if the government tries to force it.

I also am a bit fearful of what would happen if Murdoch struck a deal for Meta to exclusively peddle only Fox/Sky News

Lastly, power hates decentralisation, as it is a loss of control. And these current media laws it's actually a very small step away from preventing eg Lemmy from posting news articles. All the government needs to do is 'designate' aussie.zone, and that would force mediation to media deals....

this post was submitted on 05 Oct 2024
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