Even if some, or many people might have sympathies with all the minorities (LGBT minorities, religious and ethnic and racial minorities, etc) or for the developing world, womens' rights, or the working classes, etc. they ultimately are part of the system that's the problem, that churns up our lives (and particularly and with discriminatory preference, our lives) for profit. We're menu items, and nowadays we're also items which they use to absolve themselves of guilt and convince themselves they're not monsters, though they won't end the broader system of exploitation (they'll just create plausible deniability/distance to the direct exploitation at best, and when pushed they'll mostly go fascist as they always do).

Capitalism has always commodified those it oppresses, but now it also sells indulgences, just like the Catholic church of old.