It's not just totally unattractive guys trying to punch above their weight, it's also mid range guys who pick the hottest girl in the group and then sulk when she goes home with sometime else after doing nothing to make themselves her best option. And the sulking is pretty transparent which further lowers their attractiveness, and that kind of behavior definitely makes it back to everyone in the group. Guys really say no one will date me and literally only mean their first top choice won't date them.