There's English signage in a lot of big Chinese cities. I don't think it's especially touristy here, at least for foreigners. Although I did hear there are quite a lot of historical sites

I've gotten adds on YouTube videos in the past advertising it as a vacation spot.

Internally, there's a fair amount of tourists from other parts of China. But it's large enough to just have an expat/immigrant community, I'm currently in an international bar in Hankou and half the patrons are white