This isn't a well formulated idea but something that's been kicking around in my head for a while. There have always been bad movies and TV but I think what is somewhat new is that the blockbuster films are so big budget that it's always "a good movie" in that its well made but the substance is always lacking. It's kind of a bizarre and unsettling feeling watching a well produced 200 million dollar movie that kinda... sucks? Is boring? Because movie magic has become so commodified its hard for a movie to ride on flash and sparkle alone.